Talk to 15 people and 10x your business

Businesses fail to grow because the founders go through an important step. They create offers based on what they think people want, losing what they need for customers. Then they ask why no one buys. You pour hours in building products that do not sell, writing content no one reads and making offers no one wants. Make this stop.

Companies that conduct market research are more likely to report an increase in income, with 76% of those who do regularly experiencing income growth. It provides data for Inform strategic decisions regarding product development and market expansion.

Dakota Robertson is a personal brand consultant that helps entrepreneurs escalate with social media. He has Trained 198 ghostwriters To make money by writing for online customers and to scale his business to $ 100,000+ months with an audience of over 550,000 people. Secret? Listening to customers.

Robertson shared his correct frame For conducting market research that receives results. With this information, you know exactly who to focus and exactly how to force them to buy. You stop wasting time in people or trivial offers.

Here are the five steps to really get to know your customers and grow your business quickly.

Why most market research fall short

The difference between your business in its current size and ten times its size is to listen to your customers. Understanding their pain and dreams. Knowing what keeps them at night. Recognizing the information they wish to have and the solutions they would pay to solve.

Most entrepreneurs think about what their audience wants or worse, assume they know. They build products, write content and make offers based on assumptions than in reality. Then they ask why no one buys.

As Robertson points out, “all contents and offer boiling for one thing: importance”. If your offers are not important to your target audience, they will be ignored. Market research removes the assumption and directly links you to what your audience really wants.

Performing effective market research with 5C frame

Your customers know what they want. Are you? Robertson shared a powerful, proven frame called 5C framework for market research. Here’s how it works:

1. Cooperate with perspectives

You have to make people talk to you. For this, you need an offer. Robertson suggests the creation of what he calls a “valuable trade” to make it happen. “People are busy and not usually ready to give their time unless they already like you or there is an incentive for them,” he explains.

Ideally you talk to your current customers. If you are a pre-start, talk to prospects. Either way, the trade value matters. You can offer templates, slide files, custom plans, free work or audits. Anything that saves time, makes money or solves a problem for your target audience.

For example, if you are a course creator, offer your course for free. If you are a web designer, provide a free website audit. Theelli is making it easier for potential customers to say yes about a conversation where you can ask questions without feeling bad about taking their time.

2. COURSES FOR QUALITY

Next, qualify who fits your target audience. You want at least 15 convenient conversations for spitt patterns. “The people you do market research should be as close as possible for the people you are trying to convert with your offer,” Robertson advises.

If you are reaching through social media, spend a few minutes checking their profile before sending a message. For open calls, create a simple form with qualification questions to save everyone’s time. If you are talking to current customers, make them your best customers. Those who are exactly the people you want to work with.

Robertson focuses on two main questions: “Can they afford my paid offer?” and “Do they suit my target audience?” Although you are not selling in these calls, you want to talk to people who match your ideal customer profile.

3. Compile your questions

Once you have found a qualified perspective, prepare 5-10 questions for your market search calls. Robertson explains, “When you compile questions, there are three main things I want to understand: the present (current points of pain, goals and motivations), their past (their background and things they have tried), and the future (the desired results and fear).”

Questions such as, “What is your biggest challenge now?” and “What are your goals for your business?” Fits the bill. As you do, “If you can shake a magic wand, what would you look for?” Pain, goals and fear are essential for you to know.

Ask the same questions for everyone to see the models. Most importantly, do not accept surface level answers. Always ask “why” to reach true motivations.

For example, if someone says they want 10,000 followers, ask why it matters to them. Their response can reveal that they want authority in the niche, more directions or opportunities for speaking; All valuable recognitions for your business.

4. Call them up

Now for current calls. Keep them short (15-20 minutes) and focus. Robertson structures his calls in four phases: short entry, frame placement, interview and call finish. “Setting the frame means that the person follows your direction,” he says. “You do this by telling them how the call will go.”

This approach keeps the call on the right track and positions you as an authority. Ask your prepared questions, but don’t forget to investigate deeper when you get superficial level answers. Find depth at all costs. Create a safe space and continue to try for their penetrations.

Wrap by thanking them and providing promised stimulation. The way you direct these calls are almost as much as the questions you ask, so make sure you follow a structure.

5. Create your magic

The last step is to turn your research into active knowledge. “Calls are more work from all this frame, so now it becomes much easier,” Robertson says. Use it and stirring in chatgpt to transcribe and analyze your calls.

Look at models in what people say they want, what problems they face and what solutions they have tried. When you analyze, go to the basic fear, motivations and beliefs of your dream clients.

This information becomes the foundation for creating a compelling offer, imposing marketing and incorporating content that speaks directly to what your audience really wants. You can 10x your business following this method, and Robertson has seen it happen. The mirrors you find will promote your business decisions for months.

Start listening, stop to guess, grow faster

Stop assuming you know what people want and start asking them directly. A few hours past to conduct proper market research will save you months of lost efforts for products that no one wants.

When you understand exactly what your customers want, you can create offers that they can’t ignore. Apply the 5C frame today. Cooperate, cure, compile, call and create. The growth of your business depends on that.