Tiktok and Instagram logos are seen displayed on a telephone screen in this illustrative photo made in … [+]
In the staggering social media gun competition, Instagram is reported to be considering an important action to gain an advantage: rotating his short -shaped video feature, wrapping, in a standalone app.
By INFORMATIONMeta, the parent company on Instagram, is exploring the idea of creating a dedicated coil platform that would allow the company to improve the experience and engagement of the user while capitalizing in the unsafe future of Ticket In the SH.BA
Measure – if it comes to realization – it would mark a considerable shift in the strategy of meta. Since its inception in 2020, Reels has been integrated and embedded on Instagram, serving as a feature and longevity for the platform after seeking to keep users in an increasingly competitive and saturated space.
But while Reels has seen moderate success, she has fought to match the cultural tape of Tiktok and algorithmic accuracy. By launching an app dedicated to Reels, Meta may seek to provide a brief experience for watching video similar to Tiktok, which remains the prevailing platform in this segment. A standalone app can give the reels the room to grow and focus on its somewhat separated identity from the widest Instagram ecosystem.
“Reels was the name of the code on Instagram, but everyone accidentally called the product stories,” Author Sarah Frier notes in her 2020 book No filter: Instagram’s inner story. “In a computer -filled conference room called Sharks at work, with a glass garage door, [Instagram co-founder Kevin]
Systrom and others would spend hours extracting different possible versions on white tables. They were mostly trying to decide what was the simplest solution. “
For example, during the conception phase before the windings were introduced, the firm realized that they did not need to start with the tools Snapchat had, like the face masks used to leave people to wear cartoon ears or rain digitally, writes Frier. They reasoned that they could add that kind of thing later, she notes.
“Throughout his copy of Snapchat, Facebook was forced to learn, over and over, that only because he had made a world -changing product not saying that he could succeed with another, even when that product was a copy of something already popular.”
The decision to rotate potentially the windings comes at a main moment for Meta. Tiktok, despite facing regulatory control and stops in some countries, continues to grow at a stunning pace, with over a billion active users worldwide. Its algorithm, which serves an endless course of hyper-perspective content, has become the golden standard for social media engagement. Meanwhile, Instagram has faced criticism of its somewhat messy interface, with users often complaining that the platform has lost its original charm as a photo sharing app.
A standalone wrapping application can address some of these issues by providing a more effective experience.
Think of a platform where the entire interface is designed around and based on short -shaped video, with tiktok -like features as “To you“The site, advanced editing tools and smooth integration with music libraries. It could open up new opportunities for creators who have long complained about Instagram Opaque and controversial Money earning policies.
But success can be far from guaranteed. Meta has a mixed record when it comes to rotating features in separate applications.
Remember igtv? Independent video app launched in 2018 With much fanaticism, but folded quietly on Instagram just years later.
“As part of our efforts to make the simplest video to discover and create, we will no longer support our independent IGTV application,” the company stated in a blog. On the contrary, we will focus on all the videos on the main app on Instagram. We believe this makes it easier for people to have all these features and skills in the main app, and we are excited to continue to simplify and improve the video on the main Instagram app over the coming months. “
And then came themes – Meta’s attempt to create a possible X, previously known as Twitter, competitor – who saw an initial growth of users, but has since fought to maintain momentum.
“The Instagram team is an expert to strengthen the good,” Frier writes. “When it comes to addressing evil, employees are concerned that the app is thinking about numbers, not people.”
Facebook’s main argument against a split is that its “Application Family” evolution will be better for user safety, Frier wrote. “If you want to prevent interference in the election, if you want to reduce the spread of hate speech on the platform, we get massively work together closely,” say Instagram Mosami’s Instagram leader.
“But in practice, specific problems on Instagram get attention only after the Facebook title issues are first addressed.”
For now, the independent application application remains in the exploratory phase, and Meta has not confirmed any plans to move forward. But if the company attracts the trigger, it can signal a new chapter in social media rivalry-where the short video is no longer just a feature, but it can become the main event.